Are you looking for the Best Email Marketing Service for your blog to leverage the power of Email Marketing? Got confused, which is the best free Email Marketing Service? Well, in this post, I am going to discuss a bunch of free email marketing tools or software, which should help you to make an informed decision.
I will walk you through with;
(1) Why and When you should go with a free email marketing service?
(2) Which Email Marketing Services is the best and
(3) What are the Pro and Cons to choose a Free Email Marketing Service for your blog or business?
In today’s time, if you want your business to stand out and get heard, and especially if you want online success for your business. Email marketing services play a vital role in determining the success or failure of business online.
However, promoting a business online is not an easy task. One needs to have adequate knowledge of digital media as well as the marketing tools for the promotion of business. Nothing can be better than making use of free email marketing  services to promote your business and get the much-needed leads.
Why You Should Go with The Best Email Marketing Service
Now if you are wondering about the importance of selecting the best email marketing service or software, then here are the reasons that make email marketing services utmost important for the promotion of your business.
- Easy to Send Emails: Using the email marketing software makes it easy to send customized emails to your customers and target leads.
- Automate the Process: The email marketing service automates the entire email sending process. It becomes quite easy and fast to send emails at scale. Comparing to the manual process, using free email marketing software helps you to send emails to thousands of people with just a single click.
- Measure Conversion and Leads: Using the best email marketing service helps you to easily track the conversions and leads. You don’t miss on the important leads as there are tools that inform about which lead is hot and which is not.
- Generate Reports: If you are a big enterprise or company, there is always a need to represent data in the form of charts and diagrams with the marketing team, to get the rough estimates of the targeted customers. Using the following email marketing services, you can generate and share similar reports with your marketing team to target customers easily.
Best Free Email Marketing Services – Reviewed and Compared
Following is the list of free email marketing services that can be utilized to promote your blog or business online.
The first free email marketing service on this list is Benchmark, was founded in 2004. The Benchmark offers various free and paid editions of the email marketing services that come with amazing features to help in connecting with users.
Great email marketing begins with the contacts and managing the contacts is very easy in Benchmark as it provides various ways to add and save the contacts.
Benchmark provides over 400 professionally designed free email marketing templates for a wide variety of blogs and business that one can use in newsletters or design the same on his own.
It also gives users the option to add and edit photos, logos or even videos within the editor. You can also add social media buttons like Facebook, Twitter, and YouTube, etc to promote your company on these popular social sites.
Similar to the MailChimp, you can have 2,000 subscribers with its free plan. And it will allow you to send up to 14,000 emails per month.
However, if you want to upgrade to the premium plan, the price of Benchmark is $13.99 for 600 subscribers which increases further as the number of subscribers increases.
Because of it’s easy to use interface, a large variety of free email marketing templates and other email marketing tools, you will be able to create high-quality marketing email and sent it to your subscribers in no time. The free email marketing service from Benchmark is highly recommended for novice bloggers or beginners.
The second free email marketing service on this list is SendInBlue, another brilliant tool for sending emails and newsletter to your subscribers. The interface of this email marketing service is beautiful and easy to use.
Using this tool you can segment the audience according to your preference. The email marketing tool offers a powerful drag-and-drop email editor along with the auto-responders and email marketing automation to add coupons in emails.
Tools like A/B testing and integration of heat map in the emails also come handy with the premium plans. The in-depth reporting is also another great feature of this app.
The SendInBlue email marketing service easily integrates with the platforms like WordPress and Shopify etc. You can also link the SMS marketing with your email campaigns using the SendInBule email marketing.
SendInBlue also offers a powerful and highly customizable WordPress plugin to manage your campaigns directly from your WordPress dashboard.
Though the functionality and features of SendInBlue email marketing service are great with their free plan. This allows you to email marketing with unlimited contacts. However, you will have to deal with their brand name in each email.
Under the free plan, you can send 9,000 emails per month, though there is a limit of 300 emails per day. The software is available in different packages. Other are paid plans such as Lite, essential, premium and enterprise.
One of the most popular and best email marketing service for small business and bloggers in the market is AWeber. Known as AWeber communications when it was founded in 1980.
AWeber email marketing service is quite beneficial for businesses, especially for the smaller ones. As over 1 Million small business are using this email marketing platform to widen their reach.
AWeber has not only made better public relations for the business but also increased the sales as well.
One can easily create an account on the platform and start from scratch. Integration with various blogging services like WordPress etc. is also seamless. With drop and drag editor availability you can customize the pre-made templates as well.
There is no dearth of pre-designed free email marketing templates, integrations, and message builders. You also get the option to add tags that enhance email campaigns and monitors deliverability rates.
To support its users, a very large knowledge-base of in-depth articles is available. The company also organizes webinars to show the way it should be used.
AWeber comes with an option of the 30-day free trial. The cost of AWeber is $19 per month for as many as 500 subscribers and its price may increase when the number of subscribers increases. One can also subscribe for annually or quarterly plan to save some bucks.
The next best free email marketing service is MailerLite. It is a relatively young email marketing tool has been rapidly gaining popularity over the last few years due to its various useful features and options combined with cheaper prices.
One of the features of MailerLite has been its simple dashboard with all the required options that make it useful for everyone.
The platform offers various modern and good looking templates and if you are not satisfied with the pre-availed free email marketing templates one can design its own too with the premium plan.
Another highlight of MailerLite is the variety of web forms available on the platform. You can also set up email marketing automation with auto-responders and landing pages for free. These can also be availed by the users of free plans.
However, you cannot access the template library with the free plan, you will need to build the template by your own.
With the free plan of MailerLite, you will be able to serve 1,000 subscribers with unlimited emails in a month.
Pricing has been the biggest plus point of MailerLite as it offers a forever free plan with access to all the features. It charges only $10 for a month for more than 1,000 subscribers.
Another most popular and one of the best free email marketing tools currently available in the market is MailChimp. The email marketing service is widely known for its iconic and playful designs.
MailChimp is probably the first email marketing service that comes to my mind for the western market because of its versatility. It is quite popular because of its high subscriber limit in the free plan along with the reporting and list management tools.
MailChimp comes with all the required features when it comes to editing. The drag and drop tool makes it easy to create and edit the email templates or choose from the already available free email marketing templates. With tons of integrations available such as WordPress, you can connect services to help build your email list.
You can also use integrations of various social media, and quiz related tools in your marketing emails to help engage your subscribers. You can integrate a small ad banner in every email specifically.
MailChimp allows you to have up to 2,000 subscribers with the email limit of 12,000 per month (2,000 per day) in the free plan.
The price of the MailChimp is cheaper as compared to other mail service providers. It charges $15 if subscribers go beyond the free plan limit.
The MailJet is regarded as a single tool for sending all your emails. Whether you are an internet marketer, blogger or represent any sort of online business.
This free email marketing tool enables its users to design the email intuitively using the drag and drop editor. And you can also preview that HTML based emails in real-time. It is an all-in-one solution to track, send and deliver both transactional as well as marketing emails.
This email marketing service is moderately used. However, the tools like dashboard, reports, drag and drop template editor always feel like unrefined. The features like email marketing automation with auto-responder, email segmentation, and A/B testing, etc. are only available with the premium plan.
MailJet allows you to have email marketing with unlimited contacts with its free plan. However, you will only be able to send 200 emails in a day (in free plan), which is similar to SendInBlue.
As far as the pricing is concerned, there are four plans available for MailJet users. Starting from a free plan one can send 6,000 emails per month.
Then you can explore the basic plan costing $8.04/month, and premium plan costing $12.92/month. Last but not least is the enterprise plan which is specially designed for a customized solution for high volume senders and large companies.
The next best email marketing software on this list covers a new-age online marketing tool called SendPulse. Which utilizes Artificial Intelligence to maximize the results. SendPulse AI System learns user behavior to automatically maximize email open rate.
SendPulse is a three-in-one integrated campaign system. As it takes care of your Email Campaigns, SMS and Web Push Notifications. Their Web Push notification service is forever free and unlimited.
You can pick an email template from 100+ pre-designed free email marketing templates for your niches like business, travel, e-commerce, education, and healthcare, etc.
Segmentation in online email marketing, personalization, email marketing automation, and A/B Testing are one of the major features offered by SendPulse email marketing service.
SMS service is one of the USPs of SendPulse. You can easily add the phone number of the subscriber while creating a mailing list.
The service is FREE up to 2500 subscribers. SendPulse’s paid plan starts with 2500 subscribers @$9.85 only. Hence, it makes them one of the most affordable options of its kind in the market. You can also explore the Pay as you go plans as per your convenience.
Read our full SendPulse review for more details.
#8. YMLP (Your Mailing List Provider)
Your Mailing List Provider is one of the email marketing software which we would not recommend. It has most of the basic features for sending bulk emails and newsletters to your marketing list or subscribers.
YMLP tool is quite inexpensive compared to the other email marketing tools. However, in this modern world, this email marketing tool looks aged. Whether the templates they offer and/or the template editor both lag the modern-day features and functionality.
The tool is that it is available in the free version with 1,000 emails per months and email marketing with unlimited contacts. There are two different paid plans available for this email marketing platform i.e. YMLP Pro and YMLP Pro Plus which are available for $3.75 and $5 respectively.
Pros & Cons of Free Email Marketing Software
Usually, people prefer to use free email marketing software over paid services. Because they believe that email marketing brings a limited result. So, let’s find out the pros and cons of free email marketing software.
If you are just starting off with email marketing, you can learn the nitty-gritty of an email marketing tool with these free tools. This is one of the biggest advantages of using a free email marketing service.
Moreover, as you are new to email marketing, you don’t need paid plans initially. Over time, as your email list grows and you start exhausting all the limits come with your free plan. Then you can go for a suitable paid email marketing plan.
Pros of Free Email marketing tools
- Segment the emails based on the status of the lead: Almost all email marketing software provides the option to segment the emails based on the status of the lead. Email marketing tools offer this great feature to help us to understand whether their efforts are going in the right direction or not.
- Full Control of Marketing: Using email marketing software ensures that you have full control over the entire process which proves useful for you.
- Free to Add A Large Number of Contacts: Using free email marketing software gives you the privilege to add hundreds or thousands of contacts on software and send them a mail at once. And a couple of services offers email marketing with unlimited subscribers.
- Completely free: The best thing about free email marketing services is that they are completely free. You need not pay anything to operate these tools.
Cons of Free Email marketing tools
- Limited Features: The free email marketing software comes up with a limited feature which can prove useful for an individual i.e. a Blogger. But if you are a company, then free email marketing tools cannot meet all the demands.
- Limited Email Templates: The free email marketing software offers only a few email marketing templates which are not of high quality. Hence, it is difficult to obtain results using those templates.
Which is the Best Email Marketing Service You Should Use?
There are hundreds of email marketing tools available out there. Some of them are paid and some are free. However, it entirely depends on your usage and Return on Investment (ROI) while choosing an email marketing software.
Considering the various email marketing software discussed today, it would be good to say that SendinBlue and Mailjet are great. As they are available for free usage and their premium plans are also quite affordable.
One can also go for MailChimp because it is one of the oldest and most trusted email marketing tools out there.
Which email marketing service you use and find useful, do let us know in the comments section below.
How to Select the Best Email Marketing Service?
The best email marketing service should offer (1) automation process for sending emails, (2) tracking of conversions and leads, (3) easy email template customization, and (4) allow you to generate segmented reports.
Which is the Best Email Marketing Service?
Considering the various email marketing software, SendinBlue and Mailjet are great. As they are available for free usage and their premium plans are also quite economical. However, one another email marketing service is more popular than these two, read the full article to know more.
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