Learn how to add FAQ Schema in WordPress post/page for SEO. I will also be discussing, what is FAQ Schema, the benefits of using it for SEO, how to use FAQ Scheme on a Website and how you can add FAQPage schema to WordPress with/without plugin.
This is NOT a WordPress only guide.
The methods I’ll be sharing here can be applied to add FAQ Schema to HTML website, sites base other CMS like Drupal, Joomla, or any other website for that matter and of course WordPress websites/blogs.
These days SEO is like hell competitive. You have to be updated with the latest SEO trends to stay at the top of the game.
Are you struggling to rank #1 in Google SERP? Do you want to improve your search ranking FASTER?
Well, in this article, I’ll show you how to improve your ranking instantly.
By the end of this article, you will learn how to add FAQ Schema to a website to improve your ranking in Search Engine Result Pages (SERP).
I will be using the following terms interchangeably throughout this guide.
- FAQ/FAQPage Schema
- FAQ/FAQPage Structured Data
So don’t be confused and bear with me.
What is FAQ Schema
FAQ schema or FAQPage schema is a type of structured data. Which can be used to make your web pages eligible for rich result in SERP.
Let’s see Google’s explanation of FAQ Page and the use of structured data for it.
A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search and Markup Action for the Google Assistant, which can help your site reach the right users.
Examples of FAQ Rich Result in Google Search
Benefits of using FAQ Schema
The short answer is that you will get more clicks on your web pages in Search Engine Result Pages (SERPs). That means more traffic to your website.
Let’s see how?
Google not only uses structured data to rank the relevant content higher for a search query. But they also use structured data for special search result features like rich snippets in search engine results pages (SERP).
In May, 2019 Google announced that they will start supporting structured data for FAQ.
Further, they explained that pages which are properly marked up for FAQ structured data will be eligible to feature as rich results on Google search.
By the design, a page eligible for FAQ rich result gets additional space below the regular search snippet in the form of FAQ tabs (expand –collapse) added using in-page markup. See the examples below.
More space on Google search results means more clicks on your link hence a better click-through rate.
Google’s Guidelines & Use Cases of FAQPage
Yes, there are Google’s guidelines that they ask you to follow so that your FAQ page becomes eligible for FAQ rich results.
Probably, your website is already following Google’s guidelines if you are doing something legit with your website. And your website is already ranking for some keywords in Google.
You can read Google’s all the guidelines on this official page.
Which Pages Perform better with FAQ Schema
Although you can add FAQ page schema to any of your web pages (blog post/article) which follows Google guidelines.
That means you are free to use FAQPage Structure Data with a new or already published web page.
However, the web pages (blog posts/articles) which are already ranking in Google on page-one but at lower positions like 3 to 10 may be, are likely to get better results (instead faster results) with FAQ Schema.
Let’s see why?
Since the webpage is already ranking on page one for some queries, that means every single user who types that query in Google sees that webpage in SERP but they don’t click on lower results, right.
I mean sometimes they do, but click-through rate (CTR) is definitely not that good for results at lower positions.
We can improve this click-through-rate by getting the user’s attention.
FAQ rich results do exactly that. The users are more likely to give attention to pages with FAQ rich results.
Because FAQ rich results are not only different from other results in appearance. But they also provide extra information (in the form of FAQs) about the query.
Therefore, first, you should start adding FAQ page schema to your blog posts/web pages which are already ranking in Google on page 1 for some keywords.
So that you can beat your competition easily by getting user attention with a differentiating appearance and interactive extra information (FAQ tabs).
Later in this guide, I will discuss, how to write FAQs correctly so that more users click your link in SERP.
The process of using FAQ Structured Data involves three major steps:
- Adding FAQ Schema to a webpage.
- Validating the webpage for FAQ Schema Correctness.
- Submitting the webpage for fresh Indexing (optional; recommended for already ranking webpages for faster results).
Let’s start with the first step.
How to Add FAQ Schema to a Website
This method is suitable for all types of websites including HTML website, Drupal & Joomla site, and WordPress blog/website, etc.
In this method, we will generate FAQ structure data using in-page markup called JSON-LD recommended by Google.
Then we will add the generated FAQ schema code to the page for which FAQs have been written.
Step by step instructions to add FAQ schema to a website:
- Go to this free tool.
- Type your first question and then answer.
- Click Add another FAQ to add another pair of questions & answers.
- Then repeat steps 2 & 3 for every question and answer.
- Add 3 or 4 relevant FAQs.
- Copy the generated JSON-LD FAQ schema code by clicking Copy FAQ Schema.
- Now go to the webpage where you want to add FAQ Schema.
- Paste the code at the end of your article/web page in the footer of the page.
- Finally, save changes and you’re done.
Now check your page using Google’s rich results test tool. And request a fresh indexing in Google Search Console.
How to Add FAQ Schema in WordPress
You can easily use FAQ Schema in WordPress to improve click-through rate (CTR) in Google search. This method works well with both Classic Editor as well as Block Editor of WordPress.
Step by step process to add FAQ Schema in WordPress:
- Go to WordPress dashboard > Plugins > Add new.
- Install & activate this plugin called Structured Content JSON-LD #WPSC.
- It will enable a button in your WordPress Classic Editor and a new FAQ block in Block Editor.
- Now go to a post/page to which you want to add FAQ schema.
- Navigate to the bottom of the post/page content.
- Add a heading (h2 or h3) named FAQs or Frequently Asked Questions.
- Keep the cursor below the FAQ heading created.
- Click the button (in Classic Editor) enabled by the plugin. Or click Add block button in Block Editor & search for faq
- Add 3 or 4 Questions and their answers
- Then click OK.
- Finally, hit Update/Publish to save changes.
WordPress Classic Editor:
WordPress Block Editor:
Now validate the page using Google’s rich results test tool. And submit it for indexing in Google Search Console, if needed.
The above method explains how to add FAQ schema using a WordPress plugin.
Adding FAQ Schema in WordPress without plugin
Yes, you can use FAQ schema in WordPress without using a plugin as well.
Follow the step-by-step procedure to add FAQ Schema in WordPress without plugin.
- Generate FAQ schema code as explained in the heading How to add FAQ schema to a website.
- Go to the post or page in which you want to add FAQ schema.
- Paste the generated FAQ Schema code below the post/page content. # (See below).
- Click Update/Publish to save changes.
- Now test the web page using rich results test tool.
- Submit the web page for re-indexing.
# Pasting JSON-LD markup for FAQ schema
- WordPress users can paste the generated JSON-LD FAQ schema code using ‘Text Editor’ in Classic Editor.
- In block editor code can be pasted using ‘Custom HTML’ block.
FAQ Structured Data WordPress Plugin(s) – Other Options
Yoast SEO plugin with Gutenberg/block editor.
If you’re using Yoast SEO plugin + Gutenberg/block editor, then you can use Yoast SEO plugin’s feature to add FAQPage structured data to WordPress posts/pages.
Yoast SEO plugin enables a block for FAQPage Schema in Block Editor of WordPress.
Followings are easy steps to add FAQPage Schema in WordPress using Yoast SEO plugin:
- Go to WordPress Dashboard.
- Open a post to edit by clicking Edit button or add a new post.
- Navigate the cursor to the end of the post content.
- Add a new heading (h2/h3) called General FAQs or Frequently Asked Questions.
- Keep the cursor below this newly created heading.
- Now Click Add block button, type faq in block search.
- Under Yoast Structured Data Blocks, you’ll see FAQ.
- Click this FAQ block to add it below the recently created heading.
- Write the first FAQ, then click Add question to add more FAQs.
- Add 3 or 4 relevant FAQs and check the preview of the post.
- Finally, click Update/Publish to save the changes.
Now validate the blog post using rich result test tool. And finally, submit the post in Google Search Console for fresh Indexing.
Schema & Structured Data for WP & AMP
This another WordPress plugin that supports FAQPage Schema. Get this plugin here.
How to Validate FAQPage Schema
You need to validate a webpage after adding FAQ Schema, to check whether FAQ Schema is added correctly.
You can use Google’s rich results test tool to validate FAQ schema correctness on a webpage:
- Go to rich results tool link here.
- Enter the URL of your webpage to which FAQ schema is added.
- Click Test URL.
- If you have added FAQ Schema correctly, the tool will show that “Page is eligible for rich results”.
- You can also notice FAQ Schema under Detected Items.
Since FAQ Schema is added correctly to the webpage, now the next step is to submit the webpage to Google Search Console for fresh indexing.
Submit the Webpage in Google Search Console
I prefer to utilize this step for already ranking blog posts/articles ONLY. And let the new blog post index by itself.
At the beginning of this guide, I told you that you can improve your ranking instantly.
It’s time to see that in action.
Once you added FAQ Structured data to a web page (blog post/page) which is already ranking in Google.
Now it’s time to tell Google that you have made changes to that web page. And to do that:
- You need to go to Google Search Console of the website.
- Click URL Inspection and enter URL of the web page and hit enter.
- And finally, click Request Indexing.
- On completion of process, a message will be flashed stating ‘Indexing Requested’.
The time taken to index the submitted URL depends on the number of index requests in the queue. Generally, it takes up to 30 minutes or so.
Once your webpage is index, you should start seeing your webpage with FAQs in SERPs.
How to Write FAQs for better Click Through Rate (CTR)
Writing FAQs is the tricky part about FAQ rich results. The FAQ rich results are like a double-edged sword.
Because if not all, at least some users will decide to click or not-to-click the link based on the information provided in FAQs.
For example, if the user finds that information in FAQs, is NOT relevant to his query, he is less likely to click the link, right!
Therefore, you should write the FAQs carefully.
Consider FAQPage Structured Data as an opportunity that allow you to convince the user to click your link, by sharing the extra information (in form of FAQs) about your page in context with query of the user.
Writing good FAQs can depend on various factors like type of website, content of web page, and so on.
However, there are few basic points (do’s and don’ts) which you should consider while writing FAQs for a webpage.
- Add only relevant FAQs.
- Keep it simple, short, and accurate.
- Write FAQs to convince the user to click your link. But make sure that the content of FAQs follow Google’s guidelines.
- Don’t add too much information to FAQs. Because sometimes too much information is boring. Also, if user get the answer for his query in FAQ itself, he is not going to click the link.
- Add only 3 or 4 FAQs; now you know that providing too much information is not a good idea.
- Don’t add FAQs just for the sake of adding them. If you don’t have convincing and relevant FAQs to write, avoid writing FAQs at all.
- Write interesting and thought-provoking answers.
- Avoiding using jargon and acronyms (short forms).
- Don’t expose such information (in FAQ) with which the user can decide not-to-click the link. Let’s take a simple example.
For example –
you’re writing FAQs for a landing page of Web Development Company.
And in the answer of a question you mentioned exact figure of the price of a development service.
Q: Do you offer eCommerce Website Development?
A: Yes, we offer feature-rich eCommerce website development for only $10,000. Check our portfolio for delivered projects.
The problem here is that the user may go away by seeing the price which is higher than his budget. He made his decision by seeing the price ONLY.
However, there might be chances that he may raise his budget by seeing the quality of the website delivered (portfolio) by the company. Or by the customer stratification level of the company’s clients or any factor which can change his mind while browsing the company’s website.
So you should write your answerer in such a way that convinces the user to click your link.
A better version of that FAQ could be,
Q: Do you offer eCommerce Website Development?
A: Yes, we offer feature-rich eCommerce website development at a reason price. Please check our portfolio for delivered eCommerce projects. And don’t forget to read testimonials for customer satisfaction.
I hope that clears my point.
Which Questions I should cover in FAQs?
You can cover relevant questions from People also ask a section of Google for your web page topic or its synonym. Google shows People also ask section for several queries.
How many FAQs I can add using FAQ Schema?
Google’s guidelines do not say anything about it. But I have seen up to 10 FAQs in FAQ rich results on Google.
However, at first Google shows only four FAQ tabs (expand- collapse) below the regular snippet.
So if you add more than four FAQs, the fourth tab will be Show more. And when the user clicks on show more rest of the FAQs will show up.
SEO is definitely a great weapon in armor of small marketers and bloggers. The beauty of SEO is that you can drive a lot of traffic to your website without spending a single dollar on ads.
Search engines like Google change their algorithm many times in a year therefore SEO is also a rapidly changing field.
To take advantage of SEO you have to be updated with latest techniques and tools.
I really hope you find this guide helpful to add FAQ schema in WordPress and non-WordPress websites.
What other techniques or hacks do you use to boost your organic traffic?
Have any query regarding this topic should it via comments below I will be happy to help.
What is FAQ Schema?
FAQ Schema (FAQPage Schema) is one of structured data supported by Google to make web pages eligible for rich result in search engine result pages (SERPs). It can help you get more visitors to your site.
How can I add FAQ schema to a website?
You can easily add structured to any website (HTML, Drupal, Joomla or any other site) by generating in-page markup in JSON-LD format via tool mentioned in the above article. Everything is explained stepwise in the above article of technumero.com
How can I add FAQ Schema to WordPress?
You can add FAQ Schema to WordPress with/without using plugin. Both plugin and without plugin methods are explained step by step with screenshots in above guide.
How to write FAQs for better Click Though Rate?
Write short, interesting and compelling FAQs. Read the complete list of Do’s and Don’ts for Writing FAQs for better Click Through Rate (CTR).